Conference and Event Planning Checklist
Marketing your conference or event is a lot like marketing a business. The essential ingredients are having clearly defined goals and objectives setting a course of action to achieve them creating a...
View Article7 Key Components of Your Event Marketing Campaign
Getting the word out about your event so that people are motivated to purchase tickets well in advance can be challenging. You probably want as many people to attend as possible, so start marketing as...
View ArticleEvent Marketing: Calculating the ROI
You’ve put in the time, effort and money to create a successful meeting. Now you want to know what types of rewards your company reaped. Calculating the return on investment (ROI), evaluating...
View ArticleMaking Trade Show Marketing Work
According to the Center for Exhibition Research (CEIR), trade show exhibitions come in second only to direct sales in generating new and repeat sales for most companies.If you are like most people, you...
View ArticlePublic Speaking – 7 Tips for Captivating Your Audience
Everyone has sat through painstakingly long presentations given by colleagues and peers that seemed to serve no purpose and lacked any kind of organization. Remember how you felt last time you went to...
View ArticleEvent Marketing – How to Provide The Most Value to Attendees
As you begin to plan your event, ask yourself a couple of fundamental questions – what value am I providing my attendees? Why would they spend their time at my event when they could be doing something...
View ArticleEvent Marketing: 7 Steps for Getting Sponsorship and Funding
Obtaining funding and corporate sponsorship is fundamental to the success of many events. However, it can be challenging and sometimes downright frustrating to secure funding for your event. Here are...
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